Sponsorship

Since 2004, the Valemount and Area Recreation Development Association (VARDA) has been dedicated to building and maintaining a vibrant, sustainable recreation-based community. With the help of a small but passionate team and the crucial support of our sponsors, we’ve made a lasting impact on outdoor recreation in the Valemount area.

As we launch our 2025/26 Sponsorship Drive, we’re inviting you to be part of this continued success.

Your sponsorship helps us go beyond basic operations, enhancing trails, supporting safety, hosting events, and creating experiences that bring value to both residents and visitors. In return, our sponsors receive standout visibility, connection with an engaged and active audience, and recognition as leaders in supporting outdoor recreation and local economic growth.

We’re proud to share a sponsorship package that offers exceptional value and meaningful impact. By partnering with VARDA, your business gains exposure while contributing to something bigger: the future of recreation in our region.

Thank you for considering this opportunity. Together, we can continue to grow, give back, and make Valemount stronger—one trail at a time.

Due to our timelines for print materials and fall marketing needs, we require commitments completed by September 2nd although payments are not required until Jan 31, 2026.

Download Sponsorship Package (.PDF)

Download the fillable sign up form HERE

Why VARDA?

Because vibrant outdoor recreation fuels thriving communities.

Valemount, designated as one of British Columbia’s 14 resort municipalities, relies on wilderness experiences like snowmobiling, biking, skiing, and trail exploration to drive its local economy and identity.

Since 2004, VARDA has turned that potential into reality by helping to create a world-class, year-round recreation destination. As a locally rooted steward of recreation, we work with the community’s vision as outlined in the Official Community Plan and Resort Development Strategy. Our mandate aligns with provincial objectives for sustainable recreation growth and development.

Why It Matters to the Recreating Public

VARDA helps to ensure that outdoor recreation remains safe, sustainable, accessible, and economically beneficial for locals and visitors alike. Whether you’re a snowmobiler, biker, skier, or nature lover, VARDA builds and maintains a lot of the spaces where you play and works to protect them for future generations.

By stewarding trail access, safety, community partnerships, and long-term vision, VARDA helps to bridge recreation and economic development.

We appreciate your thoughtful consideration and support of our efforts to make Valemount one of the most sought after recreation destinations in the west.

Curtis Pawliuk
Executive Director, VARDA

What’s in it for you?

Let’s make this the best year yet! Invest with us and let us share your stoke!

OUR WEBSITE AND SOCIAL MEDIA EFFORTS are a very strong medium and will continue to gain strength and recognition for all involved. VARDA is the go-to for all things outdoor fun.

VARDA’S PRINT MATERIALS are extremely popular and have a large distribution channel. This popularity allows us to showcase our sponsors and their products to a very targeted group of people. We can help spread your message directly to your potential clients.

VARDA LOOKS AT SPONSORSHIP AS LONG-TERM RELATIONSHIP. We truly feel that whether you are involved in the recreation sector or just able to support one of your favorite pastimes, there is no better value for your dollar. Please review the information on the attached sign up page and feel free to ask us any questions you may have.

Sponsorship Levels

	Supporter $500	Essential $1,000	Premier $3,000	Executive $5,000
Membership privileges for VARDA.
A listing and business description in VARDA’s annual Snowmobile, MountainBike and ATV User Guide.
A business listing and link to your website in the sponsor section on the VARDA website.
You will be placed on an email list that circulates important grooming information, trail updates and current events.
You will receive a supply of Area Guides for your guests that can be replenished anytime throughout the year.
Sponsorship certificate to display at your location to show your support of Valemount recreation
NEW Complimentary day passes to VARDA managed areas	(4 day passes; $100 value)	(6 day passes AND one individual season passes)	(10 trail passes AND two individual season pass)	(TWO corporate seasons pass to be used within your business, which can be used by anyone, unlike a regular pass.)
NEW Receive one corporate seasons pass to be used within your business (can be used by anyone, unlike a regular pass).
NEW Invitation to the season ender Sponsor Wrap Up party
Your business will be listed on our Major Sponsor signs which are displayed in each warming cabin, the VARDA office, all attended Events and in each of our managed snowmobile areas and the popular Valemount Bike Park staging areas.
Your business logo with a direct link will be placed on the home page of the VARDA website.
Listing on our webcam page and it will be linked to your website.			Your NAME will be listed.	Your LOGO will be placed.
Annual ad on the VARDA website with a link to your business. (Additional fees apply for ad design if required) Applies to cash sponsors only.			1/2 size ad	Full size ad
NEW Included print Ad in the VARDA Area Guide			6x2 ad	UPGRADED to Half Page Ad
NEW Recognition as a “feature sponsor” in VARDA update videos.			One video mention	At least two video mentions
NEW Logo decal placement on side rails of VARDA Sled Deck

Additional marketing opportunities

VARDA Membership Perks Program

As a sponsor, you may choose to offer an exclusive discount or incentive at your business to VARDA members and drive more traffic through your doors.

The annual list of available VARDA Perks are sent to existing members upon renewal, posted on our website, in chat forums, throughout social networks and brought to all attended Snowmobile Shows.

This is a great opportunity to attract new customers to your business and really aids our club in attracting new members. Create a fun VARDA Perk today!

VARDA’s Four Season User Guide

VARDA’s annual Snowmobile, Mountain Bike and ATV user guide is a go to for all of the area’s visitors.

With 6,000 copies distributed at all attended industry trade shows, local hotels and restaurants and at other strategic locations, this is a great opportunity to get noticed.

Ad spaces are available to VARDA sponsors only, so don’t miss out! Space is limited and ads are available on a first come, first served basis. Showcase your seasonal special or sale, or simply make sure readers are aware of what all your business has to offer.

Ad sizes available are approx.

Small 3”x2” ($250 +tax),
Large 6”x2” ($400 +tax), and
Half Page ($600 +tax).

You must provide the ad, for which exact sizing will be emailed to you. Graphic design can be arranged for an additional fee.

Website Advertising

VARDA’s main website, ridevalemount.com, receives 30,000-40,000 visitors per year.

During winter, we publish regular trail grooming and snow condition updates, which is a popular feature and big attraction to gain visitors to our website.

We feature website ads on the most visited pages such as Grooming Updates, Snow Conditions, and Sled Area information pages.

Ad sizes available are:

Half (290 x 200 pixels) – $250/ year +tax
Full (290 x 400 pixels) – $375/ year +tax

Website ad space is included in Premium and Executive Sponsorship Levels.

Sign Up Here

A lot of VARDA’s success is attributed to our sponsors – YOU! We are extremely honored with the level of support that we receive and in the level of return we are able to offer to you for your investment in us.

This is a confirmation of Sponsorship only, so we can meet deadlines for print materials. Sponsorship payments are not required until January 31 2026.