Sponsorship

The Valemount and Area Recreation Development Association (VARDA), is a non-profit organization that has been making a significant impact in the public recreation world since its incorporation in 2004.

As we reflect on our past and present achievements, we take immense pride in what we’ve accomplished with our small but dedicated team of staff and volunteers. None of our success would have been possible without the unwavering support of our sponsorship program and the commitment of our private and commercial supporters.

We are extremely grateful for the financial backing we receive through our annual sponsorship drive, which enables us to think and act beyond the confines of our management agreements.

At VARDA, our core mission involves fostering the growth of a healthy and sustainable recreation-based community. To continue making strides towards this goal, we are relying on the ongoing success of our annual sponsorship drive, and that’s where we seek your help.

We are excited to present our 2024/25 sponsorship package, which we believe offers something for everyone. By supporting us, you will have the opportunity to be part of a cause that benefits not only the community but also your business. The incentives we have carefully crafted for our sponsors are unparalleled, offering exceptional value for your advertising dollars.

By becoming a sponsor of VARDA, you will gain access to a wide range of benefits, such as increased brand visibility through our various marketing channels, exposure to a diverse and engaged audience, and the chance to showcase your commitment to corporate social responsibility.

Additionally, you will have the opportunity to align your brand with a reputable organization known for its positive impact on the community and the environment. Your support will be recognized and celebrated, establishing your company as a key player in promoting the growth of outdoor recreational activities and a thriving local community.

Joining hands with VARDA means investing in the future, making a tangible difference, and leaving a lasting legacy. We invite you to review the attached 2024/25 sponsorship package and explore the various opportunities that await your business.

Don’t miss this chance to be part of something meaningful, to make a real impact, and to reap the rewards of being associated with VARDA.

Thank you for considering this opportunity to partner with VARDA. Together, we can make an impact on our community.

Due to our timelines for print materials and fall marketing needs, we require commitments completed by September 6th although payments are not required until Jan 31, 2025.

Download Sponsorship Package (.PDF)

Download the fillable sign up form HERE

Craft Stoke, Make Memories, Have Fun

VARDA is deeply committed to fostering outdoor pursuits and actively supports the growth of recreational tourism with a forward-thinking approach. Embracing Valemount’s outdoor-centric identity, our community has become a beacon for enthusiasts worldwide since VARDA’s inception in 2004. Through strategic partnerships, we’ve significantly enhanced our community’s economic landscape, drawing adventurers to our renowned winter wonderland with its exceptional terrain and pristine snow conditions, which cater to both mountain sledders and winter sports aficionados alike.

Moreover, VARDA has expanded its scope to embrace the excitement of summer adventures, having developed a premier mountain bike trail system that entices tens of thousands of enthusiasts annually. These recreational offerings are a cornerstone of Valemount’s economic vitality, continuously stimulating local growth and fostering a vibrant atmosphere for residents and visitors alike.

Central to VARDA’s success is our proactive role in managing, constructing, and maintaining Valemount’s recreational infrastructure. We prioritize the mutual benefits of our community, businesses, industry stakeholders, and land managers, ensuring sustainable growth and prosperity.

Your support through our annual sponsorship and marketing initiatives is crucial to advancing our ambitious goals. Each contribution directly impacts our ability to achieve meaningful outcomes, offering exceptional value and reinforcing our partnership’s significance. Comparatively, investing in VARDA guarantees the best return on investment, coupled with the satisfaction of supporting an organization dedicated to enhancing Valemount’s appeal as a premier destination.

Explore the exceptional incentives included in our sponsorship program, designed to maximize your engagement and visibility. We invite you to review these opportunities closely and reach out with any inquiries. Join us in shaping Valemount into everyone’s preferred getaway destination!

The Value of Recreation

In recent years, one undeniable trend has emerged: the growing significance of recreational activities among the general public. Metrics such as usage statistics, area inquires, and visitation numbers have all experienced substantial increases in most areas.

Partnering with VARDA for sponsorship and advertising presents a powerful opportunity to demonstrate your support while directly reaching your target audience. With winter user days ranging from 13,000 to 18,000 and over 80,000 passes logged on our summer bike trails, our influence is extensive, and the effectiveness of our marketing strategies is evident.

Annually, we distribute between 4000-6000 user guides, bolstered by a robust online presence. Our website and social media platforms are highly effective, with our webcam page attracting an average of 6,200 unique visits monthly, where all sponsors are prominently featured with direct links. During peak winter months, we reached a staggering 18,100 unique visitors per month!

We appreciate your thoughtful consideration and support of our efforts to make Valemount one of the most sought after recreation destinations in the west.

Curtis Pawliuk
Executive Director, VARDA

Why Support Us

Let’s make this the best year yet!

OUR WEBSITE AND SOCIAL MEDIA EFFORTS are a very strong medium and will continue to gain strength and recognition for all involved. VARDA is the go-to for all things outdoor fun.

VARDA’S PRINT MATERIALS are extremely popular and have a large distribution channel. This popularity allows us to showcase our sponsors and their products to a very targeted group of people. We can help spread your message directly to your potential clients.

VARDA LOOKS AT SPONSORSHIP AS LONG-TERM RELATIONSHIP. We truly feel that whether you are involved in the recreation sector or just able to support one of your favorite pastimes, there is no better value for your dollar. Please review the information on the attached sign up page and feel free to ask us any questions you may have.

Economic Impact

SNOWMOBILING: A recent study on the economic value of snowmobiling to Valemount showed a financial impact of 6.4million dollars annual to the community. VARDA exists to grow and support the recreational economy for both our local communities and related stakeholders and we rely on your help to make this happen.

MOUNTAIN BIKING:

Valemount is home to one of the fastest growing mountain bike trail networks in BC. The area boasts over 60km of high-quality trails varying in style and difficulty. Over the last eight years, the popularity has skyrocketed, and we have created a new economic driver for our community. VARDA is your link to the thousands of users that visit this trail system every month.

During the summer of 2023, over 80,000 passes were recorded down only six of Valemount’s over fifty trails.

Sponsorship Levels

	Supporter $500	Essential $1,000	Premier $3,000	Executive $5,000
Membership privileges for VARDA.
A listing and business description in VARDA’s annual Snowmobile, MountainBike and ATV User Guide.
A business listing and link to your website in the sponsor section on the VARDA website.
You will be placed on an email list that circulates important grooming information, trail updates and current events.
You will receive a supply of Area Guides for your guests that can be replenished anytime throughout the year.
Sponsorship certificate to display at your location to show your support of Valemount recreation
NEW Complimentary day passes to VARDA managed areas	(4 day passes; $100 value)	(6 day passes AND one individual season passes)	(10 trail passes AND two individual season pass)	(TWO corporate seasons pass to be used within your business, which can be used by anyone, unlike a regular pass.)
NEW Receive one corporate seasons pass to be used within your business (can be used by anyone, unlike a regular pass).
NEW Invitation to the season ender Sponsor Wrap Up party
Your business will be listed on our Major Sponsor signs which are displayed in each warming cabin, the VARDA office, all attended Events and in each of our managed snowmobile areas and the popular Valemount Bike Park staging areas.
Your business logo with a direct link will be placed on the home page of the VARDA website.
Listing on our webcam page and it will be linked to your website.			Your NAME will be listed.	Your LOGO will be placed.
Annual ad on the VARDA website with a link to your business. (Additional fees apply for ad design if required) Applies to cash sponsors only.			1/2 size ad	Full size ad
NEW Included print Ad in the VARDA Area Guide			6x2 ad	UPGRADED to Half Page Ad
NEW Recognition as a “feature sponsor” in VARDA update videos.			One video mention	At least two video mentions
NEW Logo decal placement on side rails of VARDA Sled Deck

Additional marketing opportunities

VARDA Membership Perks Program

As a sponsor, you may choose to offer an exclusive discount or incentive at your business to VARDA members and drive more traffic through your doors.

The annual list of available VARDA Perks are sent to existing members upon renewal, posted on our website, in chat forums, throughout social networks and brought to all attended Snowmobile Shows.

This is a great opportunity to attract new customers to your business and really aids our club in attracting new members. Create a fun VARDA Perk today!

VARDA’s Four Season User Guide

VARDA’s annual Snowmobile, Mountain Bike and ATV user guide is a go to for all of the area’s visitors.

With 6,000 copies distributed at all attended industry trade shows, local hotels and restaurants and at other strategic locations, this is a great opportunity to get noticed.

Ad spaces are available to VARDA sponsors only, so don’t miss out! Space is limited and ads are available on a first come, first served basis. Showcase your seasonal special or sale, or simply make sure readers are aware of what all your business has to offer.

Ad sizes available are approx.

Small 3”x2” ($250 +tax),
Large 6”x2” ($400 +tax), and
Half Page ($600 +tax).

You must provide the ad, for which exact sizing will be emailed to you. Graphic design can be arranged for an additional fee.

Website Advertising

VARDA’s main website, ridevalemount.com, receives 30,000-40,000 visitors per year.

During winter, we publish regular trail grooming and snow condition updates, which is a popular feature and big attraction to gain visitors to our website.

We feature website ads on the most visited pages such as Grooming Updates, Snow Conditions, and Sled Area information pages.

Ad sizes available are:

Half (290 x 200 pixels) – $250/ year +tax
Full (290 x 400 pixels) – $375/ year +tax

Website ad space is included in Premium and Executive Sponsorship Levels.

Sign Up Here

A lot of VARDA’s success is attributed to our sponsors – YOU! We are extremely honoured with the level of support that we receive and in the level of return we are able to offer to you for your investment in us.

This is a confirmation of Sponsorship only, so we can meet deadlines for print materials. Sponsorship payments are not required until January 31 2025.